Visual CV

Visual CV

We have a lot of experience working in the design and advertising industries. The work here was done for other agencies, notably CMW (aka Stack), and CPM.
Our thanks to these agencies for allowing us to show this work here.

Aviva Investors press ad campaign by Mark Greenwood of Greenwood&BellAviva Investors

Business to business financial campaign
Press, digital and fact-sheets

This campaign promoted Aviva Investors’ successful Asian property fund. The challenge in financial advertising is always finding an impactful image. Here, the pop-up briefcase gave Aviva cut-through in a campaign targeting IFAs. CMW

 

 

John Lewis instore campaign by Mark Greenwood of Greenwood&Bell

John Lewis

Partnership card campaign
Instore posters and DM

These are just a few pieces of the masses of work done to support the launch of the John Lewis and Waitrose partnership credit card. The campaign used the strength of the John Lewis brand to give credibility to the card and the partnership card quickly established itself as one of the UK’s favourite credit cards. CMW

 

DfES Childcare campaign by Mark Greenwood of Greenwood&BellDepartment for Education and Skills

Childcare campaign
Posters, press, DM, leaflets, roadshow

Government campaigns demand impactful work whilst avoiding all sorts of pitfalls. Here, we had to communicate the benefits of affordable childcare to low-income parents, without sounding like we were telling people how to live their lives.
The key to the campaign is the irresistible style of the bright, upbeat drawings which stood out a mile on posters, DM and leaflets. CMW

 

Kellogg’s Coco Pops

Yahoo homepage takeover: Now with vitamin D
Homepage, banners, skins

This campaign is designed to tell mums that Coco Pops is healthier than expected.
 Yahoo homepage takeovers don’t come cheap, so this one had to create the maximum impact within Yahoo’s complicated space and time constraints. CMW

 

Porsche press campaign by Mark Greenwood of Greenwood&BellPorsche

Cayenne: ‘The bar. Fully raised.’
Press, DM

One ad from a series of press and direct mail pieces done over a four year period for Porsche. CMW

 

Peugeot RCZ DM campaign by Mark Greenwood of Greenwood&BellPeugeot

RCZ launch ‘Goosebumps‘
DM, email

The RCZ is one of Peugeot’s flagship models: a high-spec sports coupé. Our brief for this DM piece was to capture the feeling you get when you drive it.
The envelope and brochure were covered in tiny blobs of gloss varnish, so when you opened the pack, you felt goosebumps. Working with a committed printer, it took time and effort to get the goosebumps to feel just right, but the final result is a terrifically tactile expression of the RCZ. CMW

 

 

Surrey County Cricket Club campaign by Mark Greenwood of Greenwood&BellThe Oval & Surrey County Cricket Club

Poster: Twenty/20 cricket, Sponsorship brochure: The Oval
Press, posters, dm, film, exhibitions, email

SCCC and the Oval have two very different target audiences – cricket lovers and businesses. Our task was to create campaigns for both audiences that had a coherent brand look and feel. CMW

 

Butlins DM campaign by Mark Greenwood of Greenwood&BellButlins

Direct mail: holiday offers
DM, brochures, leaflets, inserts, flyers

The work we did for Butlins used direct marketing to sell holidays by the bucket (and spade) load. The objective was to do some hard-nosed selling with a bright, breezy, family-friendly tone of voice. CMW

 

 

Lotus

Evora launch
Viral

The launch of the new Lotus Evora needed to have worldwide impact on a tiny budget. Our answer was for people without faces to mysteriously appear at upmarket events like Henley, Wimbledon and Elton John’s summer party. The Faceless People had an electric effect and the campaign went viral reaching an estimated 290 million people worldwide. A highlight was a two minute report on ABC’s primetime news bulletin in the US, a key Lotus market. The car launched with the line ‘True character in a faceless world’. CMW

 

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